GDPR, data protection
Yesterday (13/10/17) there were two articles on the Danish national radio website, dr.dk, about the GDPR. We are not used to this type of attention to out subject matter. Strator here briefly puts the two articles in context. Here the one about Windows 10.
This article - about Windows 10 - is about the core of the regulation, namely that it will regulate the use of personal data by businesses, so that consumers are protected. But in particular, the response from Microsoft also opens the exciting discussion of the conflict between offering the user a good personal experience and not having to collect a basis to do it. The other article is about fines for the public in case of violation of legislation, read more.
The article on dr.dk
Dr.dk can tell on 13-10-2017 that the Dutch data surveillance concludes that Microsoft collects too many private data without users knowing what they are being used to violate the data protection law.
It is Windows diagnostics data that the Dutch authorities are having trouble with. It's the data Microsoft collects about the use of the operating system - in a broad sense, for example, about internet browsing - in order to diagnose errors and get track of threats.
The charge is:
- that users are not properly informed that data is collected and that it can provide a basis for presenting personalized advertisements
- that users can not give specific consent
and thus, basically, Microsoft by depriving users of control over their own data. Just that, the regulation must protect.
Microsoft does not agree and explain that there is a good reason for collecting data, what they use and how they fit them. They also explain how to turn it off on their computer.
It's a very exciting case for us, because it shows a bit about how far companies can go. Collecting data is a prerequisite for making personalized suggestions and intelligent solutions - and we would like to have them. Therefore, it is exciting to see how we will develop methods / strategies for collecting these data in a manner that is appropriate.